Let’s face it…no matter what business you’re in, building your subscriber list is essential!
Email marketing allows you to build relationships with customers and promote your products or services. When you are building your list, you aren’t just collecting emails, you’re building your tribe.
And, once someone signs up to be your email subscriber, it becomes much cheaper to market to them. Email marketing is one of the least expensive ways to market, delivering the highest ROI (return on investment) for marketers – about $38 for $1 spent.
Email isn’t going anywhere…
91 percent of consumers check email on their smartphones daily.
And, 58 percent of adults check their email first thing in the morning.
In a digitally dominated industry, the stats tell a pretty clear message: email is essential for any small business owner.
Creating Your Email Campaign
Creating an effective email campaign starts with having a professional email marketing service or autoresponder. This type of service will not only allow to you to send emails to a huge list of subscribers, but you can schedule the emails in advance, segment your lists according to the categories you create, create auto follow-up series for new subscribers, and get special reports detailing CTR (click through rates), open rates, and more.
I recommend Aweber for your email marketing needs. They have outstanding technical support and lots of free training. Check out their free PDF guide below: